Aurora Mobile Acquires mLink for Rapid User Growth, Stock Jumps 6%

The deep link technology has been rebranded as JMLink and will be one of Aurora's key new products.

Author: Anna Vodopyanova   

Aurora Mobile Ltd.'s (Nasdaq: JG) stock jumped 6 percent in early trading Thursday, to $6.76 per American depositary share, after the Shenzhen company announced it has acquired mLink, an enterprise deep link solution, to make it a key product in its developer services.

The solution, created in 2016 by a Shanghai-based mobile user growth technology service provider Magic Window, was rebranded by Aurora as JMLink, according to the company's statement posted Wednesday evening.

The technology "automatically routes mobile users to the in-app content if the app is already installed on their smart device or redirects them to their respective app store to download the app and then take the user to the content once the app is first launched," the report stated. It is compatible with more than 600 smartphone models and 20 mainstream third-party mobile browsers and has been integrated into more than 8,000 apps in China.

"Deep link technology can be applied broadly to China's app market where it has significant growth potential," Aurora Mobile's chief executive, Weidong Luo, said. "This technology creates new opportunities for apps to generate rapid user growth and monetization by breaking down app data into silos and enabling seamless integration between mobile browsers and apps. By acquiring mLink, we will be ideally positioned to help mobile developers improve the user experience and drive user growth."

The provider of big data solutions for mobile applications, also known by its Chinese name Jiguang, raised $77 million through its initial public offering in New York in July.