NetEase's Music Arm Partners With Japan's Nippon Columbia
The music arm of NetEase Inc. (Nasdaq: NTES) announced Friday it has scored a partnership with a prominent Japanese record label, Nippon Columbia.
According to the agreement, NetEase Cloud Music, an interactive music streaming service in China, will gain access to Nippon's music library, which will be available to users beginning mid-April.
"As a music platform adored by Chinese young people, NetEase Cloud Music can leverage its position to actively promote outstanding artists and music works of Nippon Columbia in China," NetEase Cloud Music's chief executive, Yiwen Zhu, said in a statement today.
He continued, "We will continue to meet the increasingly diverse demands of China's music lovers, including the need for more Japanese music, while further facilitating exchanges and communication in music between China and the world."
Nippon's president, Miyomatsu Abe, said, "More and more users of NetEase Cloud Music now listen to Japanese music and have gradually formed large active Japanese music fan groups. The number is still rising. I express my great admiration for this. Next year will mark the 110th anniversary of our company and we look forward to starting a new chapter in Nippon Columbia's history together with NetEase Cloud Music."
NetEase, China's gaming giant, launched its music business in 2013. NetEase Cloud Music has more than 600 million registered users and more than 20 million tracks.