TuanChe Starts Strategic Partnership With Easyhome; Shares Inch Up
TuanChe Ltd. (Nasdaq: TC), a leading automotive marketplace in China, announced today that it has established a strategic partnership with Beijing Easyhome Furnishing Chain Group,.a home furnishing business based on a consumer products platform.
As leaders of the two different industries, TuanChe and Easyhome said they would jointly build a car-home fair, creating a new one-stop retail experience for home decoration products and automotive services.
"We are excited to partner with Easyhome, the leading home furnishing platform in China," Wei Wen, chief executive officer of TuanChe, said. "The effective integration of our online and offline resources will enable us to further improve the efficiency and customer experience of our future auto shows. Leveraging Easyhome's strong brand recognition and existing customer base, we will also be able to expand the coverage of our auto show operations and penetrate new markets."
The aim of the partnership is to give consumers a diversified shopping experience in the store of Easyhome. In the future, TuanChe is expected to bring its auto show events to Easyhome's retail locations in over 200 cities in China. Easyhome would work to enhance its brand influence and expand its customer traffic flow through the auto show.
TuanChe, which was founded in 2010, offers services to connect automotive consumers with various industry players, such as automakers, dealers and other automotive service providers.
Shares of TuanChe closed today at $6.90, up 12 cents, or almost 2 percent.
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