Ctrip Signs Deal With Tourism Fiji, Fiji Airways

The largest travel booking platform in Asia expects to expand its business in Fiji.

Author: Binwei Wang   

Ctrip.Com International Ltd. (Nasdaq: CTRP), Asia's largest travel booking platform, announced that it has signed a memorandum of understanding (MOU) on strategic cooperation with Tourism Fiji and Fiji Airways.

This deal will enable Ctrip to expand its business and provide more diverse travel packages for Chinese travelers in Fiji, while Fiji plans to accelerate its marketing activities in China, the companies said in a statement today. The three parties will have strategic cooperation on destination marketing and product development. 

"We have long enjoyed a productive relationship with Ctrip, a leading online travel agency in China, and I'm delighted to announce a strengthening of this relationship through the MOU in partnership with Fiji Airways. China is Fiji's fourth largest market and we are confident that this collaborative approach will significantly assist Fiji to drive further visitor arrivals from the market," Matthew Stoeckel, the chief executive officer of Tourism Fiji, said in a statement today.

Amanda Wang, the general manager of Ctrip added, "Ctrip has established a good relationship with Tourism Fiji and Fiji Airways, with signing this strategic cooperation agreement, Ctrip will support Fiji continuously and provide Fiji with an integrated marketing channels including online and offline solutions. Meanwhile, with more in-depth access to local resources in Fiji, we will provide Chinese visitors with more rich and unique Fiji's travel products."

Last year, Tourism Fiji established an office in mainland China and has been investing in marketing and other activities in the country. Under its partnership with Ctrip, Tourism Fiji said it is expecting to generate influence in the development of Fiji tourism and bring more Chinese travelers.

Shares in Ctrip dropped 4 percent on Tuesday, closing at $35 per American depositary share.