NetEase Invests in Maker of Dead By Daylight

On the announcement that NetEase invested in Canada's largest independent game developer, its shares inched up 1 percent.

Author: Binwei Wang   

NetEase Inc. (Nasdaq: NTES) announced Tuesday that it has made a strategic investment in Behaviour Interactive Inc., which is Canada's largest independent game developer that created Dead by Daylight.

In response to the news, shares in NetEase inched up 1 percent to close at $259.38 per American depositary share in New York today.

According to the company's announcement, NetEase Games will appoint a director to Behaviour's board. Rémi Racine will continue to operate Behaviour independently. 

The Montreal-based company raised a round financing from China's Gaea Interactive last October.

"NetEase is pleased to further develop our relationship with Behaviour, an online games pioneer and a leader of the asymmetrical battle arena genre. We look forward to leveraging Behaviour's deep passion and expertise to enhance our R&D efforts and deliver even more exciting new products to players worldwide," Ethan Wang, vice president of NetEase, said in the announcement.

NetEase Games has established itself on the global scene with successful game launches in multiple geographies. The company released Blizzard's World of Warcraft in China, and it has recently partnered with Marvel and the Pokemon Company.

Prior to that, NetEase's mobile game Identity V has collaborated with Behaviour. In 2018, the company invited Mathieu Cote, the producer of Dead By Daylight, and Alex Lin, the manager of China region, as the play consultant of this mobile game.

"NetEase's investment validates the reputation for excellence and efficiency we have built in the online games sector over the last 27 years," Rémi Racine said, "At Behaviour, we are continuously looking for opportunities to accelerate growth by investing in R&D for new and innovative games for our players and in the recruitment of exceptional talent. As an industry leader in online games, NetEase brings highly reputable R&D and operational capabilities and experience that we believe will drive sustainable, long-term growth well into the future."



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