Alibaba's International E-commerce Platforms Attract 22,000 Merchants

Alibaba announced fruitful import results at a globalization-focused forum on Monday.

Author: Belinda Zhou   

Alibaba Group Holding Ltd.'s (NYSE: BABA) e-commerce platforms have drawn more than 22,000 foreign brands, as reported by various Chinese media on Monday.

Tmall International, AliExpress and Lazada, import platforms operated by Alibaba, announced at the 2019 Global Investor Conference on Monday that together they are serving more than 22,000 merchants from 78 countries and regions and selling products in 4,300 categories.

"Tmall International has grown to be the largest import platform in China," Peng Liu, general manager of Tmall Import and Export Group, said at the conference. 

Liu also said the target consumers of Tmall International are China's youth born after the 90s, which make up 55 percent of all purchasers and have a "strong demand for diversified import lifestyles."

Lazada operates in Southeast Asia, with the number of annual active purchasers exceeding 50 million as of August. Lazada said the number of its daily active users has nearly doubled and its logistics network reached 17 cities in Southeast Asia, fueled by more than 30 warehousing centers.

Earlier this month, Alibaba has finalized the acquisition of Kaola, a leader among imported goods sellers, previously operated by NetEase inc. (Nasdaq: NTES).

Shares in Alibaba closed at $177.09 apiece on Monday, down 3 percent.