(CapitalWatch, Oct. 18, New York) Pitch decks are a key method for companies to show investors its vision, and having a good one can make or break a deal.

Every company needs a unique presentation to communicate its individual goals, but there are some commonalities among extremely successful ones. Here are four things that startups have used in their pitch decks to earn millions.

1. Communicate your mission visually 

Other people won't see a company's vision as clearly as its founders. In order to really stand out, companies must show their product or visualize data that rounds out a presentation.

2. Pay attention to looks

First impressions are very important. Your product may be fantastic, but it's the way you present it that will stay in the minds. Keeping an on-brand design and color scheme is important for making an impression on prospective investors. Successful presentations usually incorporate colors, graphics and imagery that aesthetically conveys the company's vision. Maintaining consistency with branding also makes a logo more memorable.

3. Show who you are, literally

A CEO has to tell his or her story. Introducing a prospective company's executive staff adds credibility to a fledgling startup. Displaying an image and some background about who is behind the company adds to investors' confidence in its leadership.

4. Display familiar logos of clients, backers, or rivals

Showing imagery familiar to a prospective investor can act as a starting point for explaining a company's mission. Startups often mention large industry names and brands associated with the company or use well-known brands to compare performance.